n Farmer’s Weekly - Will new agritourism body boost the industry? : off the beaten track

Volume 2016, Issue 16026
  • ISSN : 0041-848X



A new voluntary, non-profit association for agritourism in South Africa is currently being registered. The aim of this body is to coordinate and speed up the growth of this industry, and its members will include farmers and businesses involved in agritourism. Initially, support will be provided online for agritourism providers. However, the goal is to create an umbrella body that will set guidelines and a code of conduct for the industry. The association will also undertake the marketing of the agritourism sector to the South African public, government and tourism bodies. Consumer education and farmer support programmes will therefore be the key focus for the remainder of this year.

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