n Gender and Behaviour - Gender, academic major and the love of money by university students in South Africa

Volume 13, Issue 1
  • ISSN : 1596-9231



The study investigated the love of money by university students in South Africa. In addition, the study examined if there are significant differences in the love of money of university students on the basis of gender and the academic major (business and non-business). Data was collected through the use of self-administered questionnaire in a survey. The love of money questionnaire developed by Tang and Chiu was adapted for the study. Descriptive statistics and the T-test were used for data analysis. The results indicated that university students have a high love of money as measured by four factors which were motivator, success, importance and rich. Male students have higher means than female students for importance, success and rich. Female students have a higher mean than male students for motivation. There is no significant gender difference. Business students have higher level of love of money than non-business students.

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