n Gender and Behaviour - Influence of gender differences on shopping orientation of consumers in Ibadan metropolis

Volume 5, Issue 2
  • ISSN : 1596-9231



The study set to investigate the influence of gender differences of consumers on shopping orientations in Ibadan metropolis. The research was a survey research, which adopted Ex-post facto design. A total number of three-hundred and two consumers were drawn as participants through accidental sampling technique for this study. The participants were made up of 180 (59.6%) males and 122(40.4%) females. Their age ranged between 20-42 years with a mean of 27.92 (SD = 31.86).

The results were discussed adequately with reference to existing bodies of theories and relevant studies. Based on this outcome conclusion were drawn and recommendation were made.

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