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- Global Media Journal - African Edition
- OA African Journal Archive
- Volume 1, Issue 1, 2007
Global Media Journal - African Edition - Volume 1, Issue 1, 2007
Volume 1, Issue 1, 2007
Author E.O. SoolaSource: Global Media Journal - African Edition 1, pp 1 –13 (2007)More Less
Nigeria's socio-political and economic landscape has been blighted by the twin evil of crime and violence. Social responsibility media, framing and attribution theories provide the theoretical anchor for this paper. Nigerian consumers of media products, like their counterparts in other cultures, are insatiably interested in, and are at times shocked and fascinated by, crime and violence, as covered by the media.The Nigerian mass media, acting both a mirrors of society and business enterprises, provide a daily diet of these crimes, howbeit deficiently. This deficiency is traceable to their episodic rather than thematic approach, their individual, instead of societal blame, and cause, rather than solution. Nigerian media, in many instances, fail to turn their searchlight on the undercurrents of crime and violence: the Nigerian system of justice and the issues and grievances that give rise to crime and violence in the society. This papers, as matters arising, critically examines the often ignored, and at best perfunctorily handled, aspects of coverage of crime and violence in Nigerian media.
Developing a communication strategy framework for the Southern Africa Regional Hunger & Vulnerability ProgrammeAuthor Lydie TerblancheSource: Global Media Journal - African Edition 1, pp 14 –20 (2007)More Less
The Southern Africa Regional Hunger and Vulnerability Programme (RHVP) is a three-year programme of support for policy-makers concerned with food security, social protection and vulnerability analysis in the SADC region. RHVP aims to provide food security at both national and regional levels in the SADC region by improving capacities of national governments to initiate or expand social protection programmes; strengthening and helping to institutionalise systems for vulnerability assessment and analysis in support of social protection policy;and supporting complementary investigative work to identify and improve understanding of new approaches to reducing hunger and vulnerability.The components of the programme included: information and research, capacity building and training, commitment, influence, and policy change. The programme coordinators required assistance in order to formalise ideas and concepts into an actual working plan, in other words a communication strategy framework to determine communication needs, objectives, and goals.
Source: Global Media Journal - African Edition 1, pp 64 –91 (2007)More Less
This paper evaluates Nigeria's press coverage of political crises and conflicts during the President Obasanjo (Second Term) regime of 2003-2007. The major focus of this paper is to assess the role of the Nigerian press in the struggle for political positions, which breeds crises and conflicts especially in a pluralistic society. It is the position of the paper that the Nigerian press has not fared very well in reporting political conflicts and crises, because of the advocacy position adopted by most of them. It is also observed that editorial influence on the part of publishers may not be unconnected with this trend. Using the content analytical research method as the main instrument of data generation, this paper submits that the Nigerian press has operated more as active players in political crises and conflicts than as an impartial judge of such crises and conflicts. This has negatively affected the management of such crises and conflicts. The paper therefore cautions against advocacy journalism in the Nigerian media industry and suggests more public participation in the media industry through ""people"" ownership. The press should also strive towards better professional and ethical practices in the industry and ensure that it only engages in constructive and balanced reporting of conflicts and issues.
Author Richard Charles RooneySource: Global Media Journal - African Edition 1, pp 92 –107 (2007)More Less
This paper audits the newspapers of Swaziland in the context of their abilities to encourage and foster good governance. Swaziland, a non-democracy with an ailing economy, severe poverty and the highest HIV/AIDS rate in the world, is in crisis. Freedoms of the press, expression and association are restricted.This paper sets out four research questions: (i) How pluralistic is media ownership? (ii) How independent are media from the government? (iii) How representative are the media of different opinions and how accessible are they to different sections of society, including poor and vulnerable groups and political parties? (iv) What are the capacities of Swazi journalists and where might there be areas for development?The paper utilizes a content analysis of the editorial of the kingdom's two daily newspapers identifying the main news agendas and also the sources of information that journalists rely on for their reports. In addition, contributions from journalistic practitioners give valuable insights into the realities of working in the media under restrictions.The paper concludes that there is still much to be done in Swaziland before the news media can be said to be fully contributing to fostering and encouraging good governance in the kingdom.
Author Tereza NegaSource: Global Media Journal - African Edition 1, pp 108 –111 (2007)More Less
A critical analysis of Ethiopian broadcasting media regulation 1991-2007Foreign news coverage in the Ethiopian print mediaConsuming Disney and beyond: A study on the reception of children on a global media giantAudience reception of the 'Shai Buna' talk showA reception study of female magazine readers: Kalkidan readers in focus
Media and society exam (June 2007) Broadcasting a killer : the Virginia Tech shooting and the effects of mass communicationAuthor Gina SchreuderSource: Global Media Journal - African Edition 1, pp 112 –115 (2007)More Less
When the rampant killer responsible for the shootings at the Virginia Tech campus in Blacksburg, Virginia, Cho Seung-Hui, sent a package containing about 1800 words of text, several Quicktime home videos and 43 photos to the news-network giant NBC on the day of the shooting, 16 April 2007, a debate was immediately sparked in the global media about whether it should have been aired or not.
Author Simone GregorSource: Global Media Journal - African Edition 1, pp 116 –119 (2007)More Less
The South African Government's decision (in 2002) to amend the Broadcasting Bill was met with much disapproval by many in the media. It was argued that this step defeated one of the key objectives of the bill, to ensure that the public broadcaster, the SABC, would remain independent from the government. In trying to reduce the SABC to the status of ""government mouthpiece"" and so doing argueably losing credibility in the eyes of the public, the goverment was severely criticized by many media monitors. The goverment, however, argued that it was excercising its mandate in terms of its responsibility towards the public to ensure a fair and responsible media environment and redress the imbalances created by colonialism and apartheid.
Author Patricia GassnerSource: Global Media Journal - African Edition 1, pp 120 –129 (2007)More Less
Entering the ongoing discussion about the so-called ""end of the audience"", this paper is concerned with the theory and practice of audience research, as it examined different perspectives of audiences as well as different research approaches. Various different theoretical concepts used to analyse how populations and individuals intersect with culture, society, and the media have been explored in order to give an accurate picture of today's notion of audiences in a South African context. Overall, findings confirm a shift in the notion of audiences from a mass of passive spectators to active and selective media users equipped with certain ""knowledge"" depending on social experiences and cultural identities that furthermore determine interpretation of polysemic media messages. The media landscape has changed in recent decades, and today we are faced with a segmented market, serving highly fragmented audiences. These developments recommend looking beyond basic socio-demographic characteristics of media users in an attempt to classify media consumers into more distinctive types of audiences that can then be served according to specific media needs and interests. To do so, it seems necessary to make further distinctions of audiences including psychological characteristics as well as various related variables such as attitudes, tastes, values, norms or (the concept) of lifestyles. The paper concludes with the case of South Africa's audiences as it is assumed that a wide range of given diversities, as for example regarding languages, races, beliefs, norms, classes, wealth, education and so forth, are significantly contributing to audience fragmentation and suggest adequate media supply.
Author Simphiwe SesantiSource: Global Media Journal - African Edition 1, pp 130 –133 (2007)More Less
Thirty years have passed since October 19, 1977, when the National Party banned black consciousness organizations and black-oriented newspapers - The World and the Weekend World. What drove the NP regime to such desperate moves was that the majority of black journalists in the 70s unequivocally identified their journalism with the liberation struggle. Black journalists declared themselves ""black"" first and ""journalist"" second. They questioned reference to ""objectivity"" by journalists who called freedom fighters ""terrorists"". They objected to the misuse of this term by journalists who served in the then South African Defence Force, while they objected to black journalists' identification with the liberation movements. The term ""black"" was not just a matter of pigmentation but was used in a political context. In his book I Write What I Like, the black consciousness martyr, Bantu Biko, explained the concept of ""black"" thus: ""Merely by descriptionbing yourself as black you have started on a road towards emancipation, you have committed yourself to fight against all forces that seek to use your blackness as a stamp that marks you out as a subservient being."" Black journalists, therefore, understood blackness to mean, amongst other things, commitment. It is in this line of thinking that the Sowetan, the descendant of The World and Weekend World, was given birth to. The name Sowetan, as observed by the Sowetan's first editor, Joe Latakgomo was identified with the ""symbolism of Soweto to identify with the black struggle"". But what of black journalism since 1994? Can black journalists operating in the post-1994 era recognize themselves in Allister Sparks' descriptionption of black journalists of the 70s, about whom he says in his book Beyond The Miracle, that black journalists not only reported events of the townships, but brought uniquely black perspectives in the newsrooms?
Author Herman WassermanSource: Global Media Journal - African Edition 1, pp 134 –135 (2007)More Less
The question requires more than a yes or no answer. If racism exists, it is certainly not for a lack of attempts to rid the media from the shackles of its history under apartheid. Since democracy arrived in South Africa, the media industry has undergone some wide-ranging changes. On the level of ownership and editorial changes, the industry has seen ownership of large media houses pass to black consortia and the appointment of black editors and journalists to previously white-dominated media institutions. On the level of professionalism, the system of self-regulation entered into has attempted to ensure that media content is rid of racist stereotyping. The Press Ombudsman's code cautions the media to ""avoid discriminatory or denigrator references to people's race, colour, ethnicity, religion, gender, sexual orientation or preference, physical or mental disability or illness, or age"", unless it ""is strictly relevant to the matter reported or adds significantly to readers' understanding of that matter"". It also warns against hate speech, as does the Broadcasting Complaints Commission of South Africa's code, based on the values enshrined in the Constitution.