1887

oa Global Media Journal - African Edition - Considering the role and analysing the effectiveness of the media in covering issues of personal finance : the case of (2007-2008)

 

Abstract

There is a real need for the public to be informed about personal financial matters (such as debt, savings, life insurance and retirement. The media can play an important role in informing and educating the public in this regard. Over the last decade a number of general newspapers and magazines have realised this need. The functions of the media in this regard may involve providing information, education and/or advice. A number of important personal financial topics may be identified for the media agenda. The content of the reporting can be considered in terms of its significance, applicability and complexity. It is difficult to determine the characteristics of the audience. The media can improve its effectiveness in reporting on personal financial matters through such research.

Loading

Article metrics loading...

/content/glomed_africa/3/1/EJC34927
2009-01-01
2016-12-07
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error