oa Global Media Journal - African Edition - Writing change : affirmative action as a tool for newspaper transformation at the Durban Post
This study explores the use of affirmative action as a tool for transformation in the mainstream English-language press in South Africa through a case study at The Durban Post. It seeks to understand the extent to which the newspaper has transformed its staff, coverage and readership in the eyes of its reporters and editors. Additionally, this paper investigates staff views on the implementation of affirmative action in their workspace and this policy's potential to impact on transformation. Observation, interviews and document analysis were used for data collection. This study finds that though The Durban Post's staff has transformed to some extent, the majority of staff members interviewed feel that the paper has yet to achieve significant transformation of coverage, readership and power structure, due to societal and internal systemic factors.
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