1887

oa Global Media Journal - African Edition - Writing change : affirmative action as a tool for newspaper transformation at the

 

Abstract

This study explores the use of affirmative action as a tool for transformation in the mainstream English-language press in South Africa through a case study at . It seeks to understand the extent to which the newspaper has transformed its staff, coverage and readership in the eyes of its reporters and editors. Additionally, this paper investigates staff views on the implementation of affirmative action in their workspace and this policy's potential to impact on transformation. Observation, interviews and document analysis were used for data collection. This study finds that though 's staff has transformed to some extent, the majority of staff members interviewed feel that the paper has yet to achieve significant transformation of coverage, readership and power structure, due to societal and internal systemic factors.

Loading

Article metrics loading...

/content/glomed_africa/4/1/EJC34936
2010-01-01
2016-12-04
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error