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- Volume 8, Issue 1, 2014
Global Media Journal - African Edition - Volume 8, Issue 1, 2014
Volume 8, Issue 1, 2014
Author Ibrahim SalehSource: Global Media Journal - African Edition 8, pp i –v (2014)More Less
In the current mediatised societies, it is almost impossible to find any culture not gripped by an obsession with violence. From hate crimes to violent video games, from action films to the death penalty, it seems all aspects of our daily lives have violence as a common theme. Even when people try to forget the societal traumas in our national memory, they cannot escape the sense of panic associated with the senseless and devastating pain of violence. The theme of the current issue of the Global Media Journal, African Edition, is covering elections in Africa. The purpose is to examine the relationship between media, culture and power, and how it is reflected in the coverage of elections, as well as discuss the link between violent rhetoric and physical violence in the African context.
The commodification of political advertising on television during the 2009 General Elections in South AfricaAuthor Sibongile SindaneSource: Global Media Journal - African Edition 8, pp 1 –29 (2014)More Less
The research on which this article is based reports the extent to which political advertising on television commodifies politics in South Africa. Thus, this paper illustrates the commodification process of political advertising on television during the 2009 general elections. A critical political economy of political advertising and an inductive thematic content analysis were used to interpret the data collected. Altogether, the data were collected through document analysis and a self-administered questionnaire. A sample was employed and the findings showed that the issue of commodification in politics was prominent in the political advertisements on television during the 2009 election period. The conclusion made is that political advertising on television commodifies politics to a large extent. This is evident in the financial demands related to the production, access, as well as the distribution of the advertisements.
Author Maria ZuiderveldSource: Global Media Journal - African Edition 8, pp 30 –62 (2014)More Less
The aim of this study is to examine what effect an extensive affirmative action programme has had on a group of black women in the South African media, and how they perceive how existing power structures affect their everyday experiences within their respective media companies. The empirical base is an interview study with eight black women who hold or held top editorial positions in South Africa. Drawing on Bourdieu's field theory, the results suggest that there is an escape from journalism as other forms of symbolic capital have not managed to outweigh the negative capital of being a black woman in South African journalism.
Naspers Media Group : ethnic past and global present. Media firms, class and ethnic identities during the age of convergence and expansion - the case of Naspers in the first decade of the 21st centuryAuthor Sethunya Tshepho MosimeSource: Global Media Journal - African Edition 8, pp 63 –83 (2014)More Less
This work analyses the reasons why the South African media giant Naspers Limited scaled down its businesses in the early 2000s at a time when the political economy of communication and media economics pointed towards expansions and mergers as the business strategy of the future. Its acquisition of a controlling shareholding of OpenTV in March 1999, and the subsequent disposing of the same interests in May 2002, can be perceived as signalling the need to re-visit the belief that media firms in the future can only get bigger. The case of Naspers illustrated how in the global media economy, class and ethnicity become more complex as market interests grow from local to global. Local bourgeois class and ethnic interests that took a long time to invent become increasingly threatened in the age of global markets. From its inception, initially called Nasionale Pers, Naspers was characterised by "a certain symbiosis of material and ethnic interests" (Giliomee, 2003, p. 373). It was founded to invent Afrikaner group identity. It has also since then grown to become a powerful player in the global media economy by undertaking expansion and mergers. This presents a paradox with the very opportunity to grow bigger and more global simultaneously being a threat to Naspers's cultural 'rootedness' and past.
Jos metropolitan residents' perception of government-owned broadcast media coverage of the 2011 gubernatorial electioneering campaigns in Plateau State, NigeriaSource: Global Media Journal - African Edition 8, pp 84 –113 (2014)More Less
The paper examines Jos residents' perception of the broadcast media coverage of the 2011 gubernatorial elections in Plateau State, Nigeria. The rationale behind the study was to find out how Jos metropolitan residents perceived the way and manner the Nigerian Television Authority (NTA, Jos) and Plateau Radio Television Corporation (PRTVC, Jos) covered the elections of 2011. The study adopted a quantitative research method employing questionnaires as instruments of data collection. The findings show that the Plateau state-owned PRTVC, Jos, paid more attention to the gubernatorial electioneering campaigns than the federal government-owned Nigerian Television Authority in Jos. The data show that PRTVC covered the gubernatorial electioneering campaigns to a very great extent. Findings further show that the ruling party (PDP) received more coverage than the other political parties. Respondents were dissatisfied with the way and manner the media covered the 2011 gubernatorial elections because parties were not equally covered. The paper, therefore, concludes that even though the government-owned broadcast media in Plateau State covered the 2011 gubernatorial elections in Plateau State, more coverage was given to the People's Democratic Party (PDP). They were not fair in the coverage of political parties that contested the 2011 gubernatorial elections. Based on the findings and conclusion, the paper recommends that the media should endeavour to give equal treatment to political parties that contest any given elections. Only then can the mass media be seen as credible.
Media ownership and the coverage of the 2013 general election in Kenya - democracy at the crossroadsAuthor Tome Francis SimiyuSource: Global Media Journal - African Edition 8, pp 114 –145 (2014)More Less
This research explores the relationship between journalistic freedom and media concentration in Kenya through the lens of the propaganda model (Baker, 2007) as well as the Media Ownership Theory, as propounded by Shoemaker and Reese (1991). It concludes that media ownership and media concentration have led to a constriction of the diversity of viewpoints in Kenya. The research is based on two surveys: (1) a survey of the public's confidence in the conduct of journalists during the 2013 general election in Kenya, and (2) a survey of journalists' perceptions of the influence of media ownership on journalistic independence in Kenya.
The findings indicate that 71% of journalists believe media diversity in Kenya is at risk, whilst 69% of the respondents believe that the risk is occasioned by unhealthy media ownership trends in Kenya. While almost every journalist surveyed agreed that independence of the media is important to democratic life, more than half (52%) of journalists said media owners had direct editorial influence on their work. The perceived climate of distrust dogging the mainstream media in Kenya and the resultant viewpoint constriction explain why more Kenyans are turning to citizen journalism as an alternative source of information. This survey raises further questions about future implications for journalistic independence given the emergence and dominance of media concentration in Kenya.
Author Nicholas WiseSource: Global Media Journal - African Edition 8, pp 146 –155 (2014)More Less
Geographies and histories are important to acknowledge when viewing filmic productions to understand renditions of places and social groups. Contemporary issues relevant to geography and history are often communicated through a host of visual images - widely and readily accessible. In this regard, films contribute to knowledge of places by creating geographical imaginations, and thus require an interpretation of their content and context. The following commentary assesses the film Invictus, critically examining the role of rugby alongside with racial divisions in South Africa. Geopolitical struggles over nationalism are incorporated to indicate the role of sport pertinent to contexts and representations of international events, domestic politics, and race in South Africa following the period of apartheid.
Author Muhammed HaronSource: Global Media Journal - African Edition 8, pp 156 –171 (2014)More Less
For much of the 20th century, the increasing popularity of the radio as a 'hot' medium - to borrow Marshall McLuhan's words as quoted by David Hendy in his Radio in the Global Age - stimulated the imaginations of Africa's disparate and diverse communities. It not only kept them informed about their histories and cultures, but it also relayed information about the ongoing developments in and beyond their communities. The radio acted and continues to act as a powerful instrument that connected the pulsating and dynamic African cities with the mildmannered and placid African villages. It did so by transmitting news broadcasts about events that had taken place on different parts of their imagined continent and by relaying orally narrated stories about their communities' past.