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- Volume 8, Issue 2, 2014
Global Media Journal - African Edition - Volume 8, Issue 2, 2014
Volume 8, Issue 2, 2014
Author Ibrahim SalehSource: Global Media Journal - African Edition 8, pp 172 –174 (2014)More Less
Political and media institutions are so deeply intertwined, so thoroughly engaged in a complex Tango dance with each other. Politics has become increasingly mediatised, though the process of mediatisation has not yet been properly addressed and understood. Political thinking distinguishes between two radically distinct meanings of power: power as a transformative capacity and power as domination, thus entailing asymmetry between those with whom power rests and those over whom power is exercised.
Source: Global Media Journal - African Edition 8, pp 175 –206 (2014)More Less
The present article seeks to serve as a 'how-to' text. Based on the relatively more matured experiences of some community radio (CR) stations in Ghana, the authors hope it could be a guide to CR stations in Africa and beyond on how to attain what we term the 'core dimensions' of CR that underpin its operations. The study reviews the literature on community radio and highlights some selected data on a survey by Diedong & Naaikuur (2012) to show how effective the implementation of relevant dimensions of CR in Ghana enables people in communities communicate within themselves and with the people making the decisions that affect them. The cases presented point to significant changes that the stations are inducing in various sectors of the lives of their communities across the country through innovative programming strategies. However, despite the significant impact that the CR sector in Ghana is making, there are challenges that need to be addressed to unleash its full potential. Notably, the study is based mainly on earlier studies and the personal experiences of the authors who have had some years of experience working with CR in Ghana.
Author Joanne CarewSource: Global Media Journal - African Edition 8, pp 207 –230 (2014)More Less
The microblogging platform Twitter allows users to read and deliver short pieces of information called tweets. With the growth of social networks and various new media technologies, both locally and internationally, websites like Twitter have become platforms for activist groups to disseminate their messages, gather support, and start policy-related petitions championing a specific cause. The Internet and digital technologies open the door for everyday citizens to rally support for an initiative, and in so doing create large networked communities of normal people with shared beliefs. This article presents observations about the use of Twitter during the 2013 #Iam4rhinos conservation campaign. The article draws on data generated from Twitter users who participated in the campaign, which will be studied through a qualitative content analysis. Using the 2013 #Iam4rhinos Twitter campaign as a case study, this article traces some of the trends that emerged over the course of the 10 day initiative. The article also examines the online environmental activism landscape in South Africa, determining the power of retweets in message diffusion and highlighting the importance of regular users who, through their ardent support of the initiative, emerged as prominent influencers.
Source: Global Media Journal - African Edition 8, pp 231 –274 (2014)More Less
The ousting of the Elected Egyptian President Mohamed Morsi in 2013 attracted the attention of media all over the world. This study examined how newspapers in different countries framed this political change. Framing Analysis was conducted on news stories published from the 3rd to the 10th of July 2013 in the New York Times (U.S.A), Jerusalem Post (Israel), and Asharq Alawsat (Saudi Arabia). The study also applied Ideological Analysis to examine the influence of different ideologies on the coverage of political change in Egypt and the effect of regions with different political, social, economic and media systems on the framing process. The study concluded that there was a difference in the coverage of change in Egypt in the three newspapers according to their different ideologies.
Author Bettina BenzingerSource: Global Media Journal - African Edition 8, pp 275 –300 (2014)More Less
The increasing popularity of social media platforms and the Internet's increasing accessibility in developing countries establish a case for using social media in international development. This essay outlines the potential of social media to drive a dialogue for social change. I argue that social media posses an important potential that is grounded in the congruent philosophies of the two concepts 'social media' and 'social change.' Social media express a new mindset that distinguishes this evolved media species from the so-called traditional media. This social media mindset is expressed in six core ideas which I call the six Cs of social media: connectedness, community, content, conversation, collaborating crowd and collective action.
Before elaborating on the theoretical underpinnings, I will first present the most important empirical findings of a case study: loveLife, South Africa's largest HIV-prevention initiative, which engages youth in vivid dialogues on Facebook about societal grievances. I applied a model of communication for social change (Figueroa et al., 2002) in a deductive content analysis to a sample of the dialogues. The results confirm that there are elements of a dialogue for change inherent in the analysed dialogue sample and emphasize the potential of social media dialogues to drive social change. In making societal grievances a topic of discussion and participating in the dialogues on loveLife's Facebook page, the young people become aware of the status quo in their society. Furthermore, they actively negotiate understandings of the presented situations, identify causes,and to a smaller extent outline visions for the future and more or less concrete solutions and actions to take. Therefore, the dialogues trigger thought processes and create mutual understanding about the societal situation. The study could confirm previous research (Junge, 2012; Sheedy, 2011) which pointed out the power of online dialogues in change processes by making topics being present in the minds of people and making them discussed. However, the research also reveals some challenges that the approach has to face.
Indigenous communication systems versus modern communication systems : a case study of the Bukusu Subtribe of Western KenyaAuthor Job Allan WefwafwaSource: Global Media Journal - African Edition 8, pp 301 –317 (2014)More Less
This qualitative research attempts to tell a history of a people by highlighting the most life-threatening moments of their existence, and how they communicated the threats to mobilise the people into a common course to either save or better their lives. Through this, the study seeks to establish the most effective communication system(s) to address the rural folks' negative cultural practices such as Female Genital Mutilation (FGM) and wife inheritance. This will help development communication experts to device and package messages that will effectively target the negative cultural practices in developing countries. Purposive sampling was used to sample three interviewees (traditional diviners who are also custodians of their culture) with whom, through face to face interviews, the researcher obtained data for the study. The study established that rural folks regard modern communication systems as superficial and unable to address their deep seated cultural issues. They argue that the synthetic, glamorous, and vivid yet skeletonic value of TV and Radio lack the naturalness that they seek in communication. To them, metaphors, village dances, and folk songs deliver messages far more effectively. After all, African rural life is largely natural and knows no glamour. For this, modern communication systems alone cannot address the cultural issues. Both the indigenous communication systems and the modern communication systems need to be blended to generate (a) hybrid communication system(s) that can effectively address the negative cultural practices in Africa.
Source: Global Media Journal - African Edition 8, pp 318 –346 (2014)More Less
This study critically examines the influence and power of ideology in the activities of Boko Haram - an Islamic radical group that claims responsibility for several bombing attacks in northern Nigeria. Data comprise tweets and retweets presumably produced by members of this group in their effort to promote their ideological stance and mobilize followers. Discursive content of the tweets show that the Islamic radicals adopt some existing African socio-cultural norms to champion Islamic religious ideologies that are intolerant to opposing views. The Boko Haram tweets generally reflect the positive construction of the 'we' in-group and negative representation of the 'others' who are referred to as 'infidels', and are worthy of death. This study also shows that twitter/tweeting has been used in recent times to popularize religious and political ideologies.
Author Africanus L. DiedongSource: Global Media Journal - African Edition 8, pp 347 –367 (2014)More Less
The paper focuses on the mass media as a forum for inter-cultural dialogue and social cohesion with a view to teasing out some critical lessons/episodes which demonstrate the feasibility of the application of some models of cultural programming for journalists engaged and interested in promoting national development efforts. Through a review of relevant literature, the paper sets the scene for exploring how space in the media could be made more functionally relevant to discourses on inter-cultural dialogue and social cohesion. It is within the thinking of this paper that the dynamics of the way of life of Ghanaians, in particular, and Africans, in general, is such that any discourse on culture, rites and rituals, social norms and values would be incomplete without elements of religion being infused into in one way or the other. Melkote & Steves (2001) point out that religion has a crucial role in fostering peace, universal brotherhood and the promotion of a culture of human solidarity. The essence of religion for believers is experienced in the form of discourse. We talk about our beliefs, listen to sermons, interpret symbols, read the discourse of sacred tradition as we interact with one another. In this connection, religion can provide journalists with vital resources to promote understanding, cooperation and respect among cultures. In this paper, I argue that the world benefits from a rich variety of cultural identities through responsible 'meaning making' in the public media.