n South African Journal of Higher Education - A case study of factors influencing choice between print and on-line delivery methods in a distance education institution

Volume 19, Issue 3
  • ISSN : 1011-3487



This study argues in favour of the distance education student as being a decisionmaker and scrutinises his choice criteria against the `open' education background. In particular, the study investigated the relative contribution of influential decision factors, as identified by previous research, in the choice higher education students made when they chose between print-based and on-line modalities. A quantitative study, drawing data from 233 participants in two modules at a South African university was employed. The study shows that influential decision factors are transferable to a choice between printed or on-line instructional content, but their effects are less significant. Differences pertaining to previous experience with the delivery mode were apparent between students who selected the print-based option and students who selected the on-line option. The results also confirm that of other research that a significant relationship exists between self-concept and optimal decision-making and self-concept and social environment.

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