n IFE PsychologIA : An International Journal - Implications of cross-cultural psychology for advertising
|Article Title||Implications of cross-cultural psychology for advertising|
|© Publisher:||IFE Centre for Psychological Studies (ICPS)|
|Journal||IFE PsychologIA : An International Journal|
|Publication Date||Sep 2003|
|Pages||229 - 236|
I have addressed scientists at Harvard in America, professors at Oxford and Cambridge Universities in England, a gathering of thousands of psychologists in Sydney, Australia, delivered a keynote address at a regional African conference in Nairobi, but I have never addressed a gathering of advertisers, here or anywhere else in the world. <br>This is a new experience for me, and as a psychologist and an existentialist, I believe that all experience is good. So I am happy to be here and I hope that some of what I say about cross-cultural psychology and its implications for advertising will be of help to you or even simply of some interest to you.
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