n IFE PsychologIA : An International Journal - Mass media strategies to overcome xenophobic attitudes and behaviours

Volume 16, Issue 2
  • ISSN : 1117-1421



One of the agents of socialization universally accepted and acclaimed for its role in shaping the thoughts, views, attitudes and behaviors of man is the mass media. The mass media over the years have been able to shape the thoughts, attitudes and behaviors of man because they are purveyors of information as well as instrument of communication. As purveyors of information and instrument of communication, the mass media is one major contributor of what the world is today. There is no doubt that human life depends on communication to make meanings. This underscores the hard fact as stated by an anonymous author thus : "we communicate to live, we live to communicate, the day we cease communicating is the day we give up the ghost".

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