oa IFE PsychologIA : An International Journal - Utilisation of creativity and innovation by the practice of new-product planning in developing countries
|Article Title||Utilisation of creativity and innovation by the practice of new-product planning in developing countries|
|© Publisher:||IFE Centre for Psychological Studies (ICPS)|
|Journal||IFE PsychologIA : An International Journal|
|Affiliations||1 Technology, Planning and Development Unit, Obafemi Awolowo University, Ile-Ife, Nigeria|
|Publication Date||Jan 1998|
|Pages||64 - 80|
|Keyword(s)||Changing business needs, Competition, Dedicated, Enterprise growth, Formal education, Life styles, Maturation, Native intelligence, Psychological differences and Technological advancement|
The utilisation of creativity and innovation in new product development still remains in its infancy in developing countries. It is a major reason why the rate of economic and technological development is low in these countries. This paper explores the role of creativity and innovation in new-product planning. It begins with concepts of creativity. This is followed by a discussion on the human and environmental factors as the key elements in creativity. It is found that all new products start by the generation of ideas.
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