oa IFE PsychologIA : An International Journal - Utilisation of creativity and innovation by the practice of new-product planning in developing countries



The utilisation of creativity and innovation in new product development still remains in its infancy in developing countries. It is a major reason why the rate of economic and technological development is low in these countries. This paper explores the role of creativity and innovation in new-product planning. It begins with concepts of creativity. This is followed by a discussion on the human and environmental factors as the key elements in creativity. It is found that all new products start by the generation of ideas.


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