n African Printer - Sell smart, don't discount! : trends

Volume 2011, Issue 4
  • ISSN :



When times are tough, the not-so-tough get discounting. The temptation to give away what you can't sell is strong - at least there's money coming in and numbers on the board - but it's a guaranteed hiding to nowhere. Sure, you're getting turnover, but profits are small (or sometimes non-existent), there's no customer loyalty, and when times improve you're going to have a hard time convincing those customers to stick with you and pay more.

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