n Food Manufacturing Africa - Bottoms up for the African beer industry : beverages
|Article Title||Bottoms up for the African beer industry : beverages|
|© Publisher:||New Media Publishing|
|Journal||Food Manufacturing Africa|
|Publication Date||Nov 2015|
|Pages||25 - 26|
The Nigerian beer market is on an upward swing with sales of premium products leading growth. The sudden and striking emergence of the African middles class has resulted in informed consumers with ready cash looking for that special aspirational product. Premium beers fill the niche perfectly and will have the biggest impact on this sector.
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