n Food Manufacturing Africa - Production increase predicted : dairy food
|Article Title||Production increase predicted : dairy food|
|© Publisher:||New Media Publishing|
|Journal||Food Manufacturing Africa|
|Publication Date||Feb 2016|
SINCE 2007, ARLA'S milk volume has grown from eight billion to 14 billion kilograms. This is primarily due to the abolition of Europe-wide milk quotas. The company has set out plans to grow its business in eight global dairy categories and six market regions as part of its Strategy 2020. The blueprint for growth shows how Arla will prioritise butter and spreads, speciality and spreadable cheeses,milk-based beverages, yoghurt, mozzarella, ingredients,milk and powder markets in the next five years. Arla Foods CEO Peder Tuborgh says, 'We are launchinga new strategy. It is not a radical change of direction for Arla. Over the past few years we have prepared for this moment by expanding our size and our competencies. In Strategy 2020 we will focus more on organic growth and growing our brands through innovation that focuses on what consumers and customers want and need. This will help us create the most profitable growth with our farmer owners' milk.
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