oa Graphix - Transform your business : white paper
Today, some print service providers (PSPs) that are investing and adding more services with the goal of becoming marketing service partners (MSPs) are not realising the expected level of growth. However, other PSPs have been able to successfully establish themselves as MSPs after a long and costly transformation. To achieve the necessary transformation quickly and effectively, it is critical for PSPs to understand what is needed to become an MSP.
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