oa Graphix - Delivering value with data-driven segment-based marketing : white paper
|Article Title||Delivering value with data-driven segment-based marketing : white paper|
|© Publisher:||New Media Publishing|
|Publication Date||Aug 2011|
|Pages||30 - 31|
With the decline in conventional print revenues and the increase in competition, print-based service providers need to differentiate themselves with offerings that provide customers with more value. For many companies, the answer is multichannel communications.
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