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oa Graphix - Delivering value with data-driven segment-based marketing : white paper

Volume 10, Issue 8
  • ISSN : 1816-0786

 

Abstract

With the decline in conventional print revenues and the increase in competition, print-based service providers need to differentiate themselves with offerings that provide customers with more value. For many companies, the answer is multichannel communications.

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/content/im_graphix/10/8/EJC39466
2011-08-01
2017-09-23

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