oa Graphix - Entrepreneurial insights : don't discount, sell smart! : contributor
|Article Title||Entrepreneurial insights : don't discount, sell smart! : contributor|
|© Publisher:||New Media Publishing|
|Publication Date||Sep 2011|
When times are tough, the not-so-tough get discounting. The temptation to give away what you can't sell is strong - at least there's money coming in and numbers on the board - but it's a guaranteed hiding to nowhere. Sure, you're getting turnover, but profits are small (or sometimes nonexistent), there's no customer loyalty, and when times improve you're going to have a hard time convincing those customers to stick with you and pay more.
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