oa Graphix - The reality behind personalised marketing : variable data printing

Volume 10, Issue 9
  • ISSN : 1816-0786



'If you want to reap the potential increased returns of personalised marketing then you have to test marketing campaigns for yourself and assist your clients in doing the same,' says Emil Raal, production specialist at Konica Minolta South Africa - Johannesburg Branch. Making use of VDP software, and a very simple idea, Johannesburg Branch, in a recent personalised campaign of its own, was able to secure over a million rand of new business in addition to a host of new business contacts.

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