oa Graphix - Finishing in focus : finishing
Printers have to become communications service providers rather than just print providers. This requires a different approach, the adoption of new and different ways of communicating with customers, integrating new methods and new technology in the production. This will also help the printer to forge closer ties with the customer.
Finishing is an essential part of this process, and more and more printers realise that they have to consider the newly available technology if they want to keep up with the competition and retain their customer base.
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