oa Graphix - The evolution of VDP : VDP



Pitney Bowes SA's Jaap Nieboer believes that the biggest challenge to variable data print (VDP) in South Africa revolves around database-related issues and the postal system. These can be addressed by offering personalised communication in a variety of formats, such as print and courier, email, sms or even social media. The problems posed by an out of date database can also be addressed by implementing the appropriate software.


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