oa Graphix - The evolution of VDP : VDP
|Article Title||The evolution of VDP : VDP|
|© Publisher:||New Media Publishing|
|Publication Date||Mar 2012|
|Pages||17 - 18|
Pitney Bowes SA's Jaap Nieboer believes that the biggest challenge to variable data print (VDP) in South Africa revolves around database-related issues and the postal system. These can be addressed by offering personalised communication in a variety of formats, such as print and courier, email, sms or even social media. The problems posed by an out of date database can also be addressed by implementing the appropriate software.
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