oa Graphix - VDP's business value is hard to ignore : VDP

Volume 39, Issue 3
  • ISSN : 1816-0786



South African print service providers have been slow to adopt variable data printing (VDP) to date, but that is changing rapidly as they begin to understand the benefit that it brings to their businesses. Under pressure to find new revenue streams, they are realising that VDP offers them ways of growing their top lines and their margins.

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