oa Graphix - Beating the odds : editor's forum



Despite popular belief (and the opinion of leaders in the digital revolution) the printing industry is still going strong and is set to grow even stronger. This is according to a study commissioned by Canon Middle East, which found that 97 per cent of organisations in Africa and the Middle East still consider professionally-printed materials to be important to their business. Furthermore, more than half of the organisations surveyed consider print to be more effective than any other type of media, while 90 per cent stated they would include print in their multi-channel communications tools.


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