oa Graphix - Revolutionising colour digital production : digital packaging
According to McKinsey & Company, the number of brands on American grocery store shelves went from 15 000 in 1991 to over 45 000 by 2001. This explosion continues today as store sizes continue to grow and retailers create new private label packaging for their own store brands. As products become available in more sizes and the popularity of flavours ebbs and flows, brand owners need to be able to produce shorter runs cost-effectively of more types of packages on a timely, market-driven basis.
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