oa Graphix - Leveraging the novelty : packaging printing

Volume 40, Issue 9
  • ISSN : 1816-0786



The advent of digital printing has allowed design companies to expand their abilities to create engaging promotional packaging and to push the boundaries in the creative use of paper and board. In an interview about the trends in short run packaging solutions, Michael Rushworth, product manager: paper at Antalis South Africa, told GRAPHIX that the demand for short run, promotional type packaging is niche.

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