oa Graphix - Leveraging the novelty : packaging printing
|Article Title||Leveraging the novelty : packaging printing|
|© Publisher:||New Media Publishing|
|Publication Date||Oct 2013|
|Pages||48 - 49|
The advent of digital printing has allowed design companies to expand their abilities to create engaging promotional packaging and to push the boundaries in the creative use of paper and board. In an interview about the trends in short run packaging solutions, Michael Rushworth, product manager: paper at Antalis South Africa, told GRAPHIX that the demand for short run, promotional type packaging is niche.
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