oa Graphix - How to beat the downturn - part two : sport light

Volume 8, Issue 1
  • ISSN : 1816-0786



In Part One last month, we introduced the notion that most printing companies are too process-oriented and seldom have a customer focus. In truth, very few print companies have a viable customer-relations focus and few have sales teams that are capable of adding value to the print buying process for their customers.

We also identified that surviving in the future would mean taking a more direct role in guiding customers - being responsible not only for the quality of the printed product but also for the quality of the communication that product was meant to promote or deliver.

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