oa Graphix - Making the most of 'white space' on transactional mailings : the dot

Volume 8, Issue 1
  • ISSN : 1816-0786



Mailed communications are changing. From the point of view of organisations which originate mailings, the cost base of core customer communications, such as bills and statements, is under pressure, while discretionary communications, such as direct mail, have to achieve ever harder targets for return-on-investment.

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