oa Graphix - Making the most of 'white space' on transactional mailings : the dot
|Article Title||Making the most of 'white space' on transactional mailings : the dot|
|© Publisher:||New Media Publishing|
|Publication Date||Jan 2009|
|Pages||16 - 17|
Mailed communications are changing. From the point of view of organisations which originate mailings, the cost base of core customer communications, such as bills and statements, is under pressure, while discretionary communications, such as direct mail, have to achieve ever harder targets for return-on-investment.
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