oa Graphix - VDP and new revenue streams : VDP
|Article Title||VDP and new revenue streams : VDP|
|© Publisher:||New Media Publishing|
|Publication Date||Nov 2009|
|Pages||27 - 29|
Variable data printing (VDP) automates the production of personalised and relevant communications and motivates recipients to respond to marketing collateral and other direct marketing messages. A growing number of print service providers - in-house enterprise plants and print shops alike - are embracing VDP to evoke responses and convey their customers' messages with clarity and impact.
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