1887

oa Graphix - VDP and new revenue streams : VDP

Volume 8, Issue 11
  • ISSN : 1816-0786

 

Abstract

Variable data printing (VDP) automates the production of personalised and relevant communications and motivates recipients to respond to marketing collateral and other direct marketing messages. A growing number of print service providers - in-house enterprise plants and print shops alike - are embracing VDP to evoke responses and convey their customers' messages with clarity and impact.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/im_graphix/8/11/EJC39655
2009-11-01
2017-09-23

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error