oa Graphix - VDP and new revenue streams : VDP

Volume 8, Issue 11
  • ISSN : 1816-0786



Variable data printing (VDP) automates the production of personalised and relevant communications and motivates recipients to respond to marketing collateral and other direct marketing messages. A growing number of print service providers - in-house enterprise plants and print shops alike - are embracing VDP to evoke responses and convey their customers' messages with clarity and impact.

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