oa Graphix - An intelligent approach to TransPromo : the dot
|Article Title||An intelligent approach to TransPromo : the dot|
|© Publisher:||New Media Publishing|
|Publication Date||Mar 2009|
|Pages||41 - 42|
This is the first in a four-part series on the practical ways businesses can use 'Transpromo' or Transpromotional Marketing Today marketers have to work harder to make an impact on the consumer, constantly testing new initiatives and alternative channels to attract new business. Consumers are also working harder, often wading through a sea of unrelated campaigns while scams and spam do little to create an atmosphere of trust.
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