oa Graphix - Personalisation is paramount : personalisation
|Article Title||Personalisation is paramount : personalisation|
|© Publisher:||New Media Publishing|
|Publication Date||Mar 2009|
Personalisation in print has come of age. True variable data printing (VDP) is now a reality and it would seem that options are limited only by the imagination. One of the biggest proponents and drivers of this technology is HP so Graphix got together with marketing manager Warren Rother to see just what was possible and why it is so important in the market today.
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