oa Graphix - Personalised printing is absolute Bulls-Hit : digital
|Article Title||Personalised printing is absolute Bulls-Hit : digital|
|© Publisher:||New Media Publishing|
|Publication Date||Jul 2009|
|Pages||41 - 42|
Merqury Marketing printed personalised covers of Blou, the Blue Bulls magazine, for box owners at Loftus Versfeld rugby stadium in Pretoria following the team's recent victory over New Zealand's Chiefs to claim the Super 14 rugby title for the second time. The marketing tactic has led to several business opportunities for Merqury Marketing with the blue-chip companies that hold those boxes and resulted in several orders for additional personalised magazines.
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