oa Graphix - Avoid the red card : legally speaking



You would have to have been walking around with your ears and eyes covered for the last few years not to be aware of the fact that South Africa will be hosting the FIFA World Cup soccer tournament this year. The numerals '2010' have been on everybody's lips for the last four years and the mere mention of this event evokes dollar signs in the eyes of street vendors and CEO's alike. But whilst advertisers and marketers might be rubbing their hands together in glee at the marketing opportunities which this event will present, it will in reality be all too easy for them and those involved in advertising campaigns to step on the rather sensitive toes of FIFA and its commercial affiliates.


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