oa Graphix - Newspapers under pressure : IFRA



While business is slowly picking up, the global newspaper industry has still not fully recovered from the economic and advertising slump triggered two years ago by the financial crisis, which also hastened ongoing structural changes in the media marketplace and intensified competition between print and online media for dwindling advertising spend. The burning debate among newspaper publishers - is print or online the business model of the future? - finally seems to have been resolved. After pursuing a number of experimental courses they have found that printed newspapers, as an established brand, are generally a sounder base for parallel or networked online activities.


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