Standardisation of the print process today relies heavily on ICC profiles and profiling. Profiling however is not limited to ICC profiling alone. Industry colour specialist John Panton spoke to Graphix to get to the bottom of everything colour.
According to Paul Haglich, marketing and product manager at Bytes Document Solutions, their core focus surrounding workflow is automation. Their workflow products then integrate into MIS systems irrespective of vendor.
Today's print businesses are embracing digital technologies at an unprecedented speed, accelerated by the current economic climate. The 'on-demand' advantages of digital print are ideal for cash-strapped marketers, with variable data benefits being the icing on the cake.
When thinking about vehicle wraps and decals, generally we imagine a sticker on a car. It is, however, not that simple and, just to make a point, Graphix visited Mega Coatings in Kempton Park to find out what the process entails.
Branding company cars has become far more popular over the last few years. We are seeing more vehicles bearing brand logo's driving around today. Research shows that, by branding your vehicle, your exposure is amplified by seven and people are under the impression your company is far bigger than it is. We can't argue with that kind of exposure.