oa Graphix - Consistent branding is key : packaging

Volume 9, Issue 3
  • ISSN : 1816-0786



What started as a taste temptation turned out to be a market sensation : When businessman and entrepreneur Marcel van der Merwe opened the country's first ever frozen yoghurt store in Stellenbosch in June 1989, few could imagine that some 20 years later, the product would be gaining ground in South Africa and abroad.

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