n Packaging Review South Africa - Enterprise Foods' Like-it-Lean : retales
|Article Title||Enterprise Foods' Like-it-Lean : retales|
|© Publisher:||New Media Publishing|
|Journal||Packaging Review South Africa|
|Publication Date||Oct 2009|
Last year, Enterprise Foods conducted extensive consumer research into the chilled processed meats market, and in keeping with world trends, took a strategic decision to move its Like-It-Lean brand away from its previous diet positioning to a health-and-well being platform, without sacrificing the taste.
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