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n Packaging Review South Africa - Enterprise Foods' Like-it-Lean : retales

Volume 35, Issue 10
  • ISSN : 1014-8280
USD

 

Abstract

Last year, Enterprise Foods conducted extensive consumer research into the chilled processed meats market, and in keeping with world trends, took a strategic decision to move its Like-It-Lean brand away from its previous diet positioning to a health-and-well being platform, without sacrificing the taste.

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/content/im_prsa/35/10/EJC40069
2009-10-01
2017-01-18

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