n Packaging Review South Africa - Creative and eco-friendly promotional packaging : point of purchase
|Article Title||Creative and eco-friendly promotional packaging : point of purchase|
|© Publisher:||New Media Publishing|
|Journal||Packaging Review South Africa|
|Publication Date||Oct 2009|
Xanita's X-Board Print was recently used to make promotional packaging for a popular US used cars company, CarMax. A vehicle and complimentary container were created out of printed X-Board, cut, and then fitted according to the structure's design. The kraft edges were left exposed to highlight the eco-friendly kraft core of the boards. The car was made to be placed inside the container 'for travel' and came complete with headlights, bumper and even a licence plate - all made from post-consumer paper waste.
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