n Packaging Review South Africa - Standardised cigarette packaging on the cards? : labelling and narrow web
|Article Title||Standardised cigarette packaging on the cards? : labelling and narrow web|
|© Publisher:||New Media Publishing|
|Journal||Packaging Review South Africa|
|Publication Date||Sep 2009|
New research suggests that current regulations have failed to remove misleading information from cigarette packaging. A substantial majority of consumers believe cigarettes are less hazardous when the packs display words such as 'silver' or 'smooth', lower numbers incorporated into the brand name, lighter colours or pictures of filters, reports Packaging Digest.
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