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n Packaging Review South Africa - Standardised cigarette packaging on the cards? : labelling and narrow web

Volume 35, Issue 9
  • ISSN : 1014-8280
USD

 

Abstract

New research suggests that current regulations have failed to remove misleading information from cigarette packaging. A substantial majority of consumers believe cigarettes are less hazardous when the packs display words such as 'silver' or 'smooth', lower numbers incorporated into the brand name, lighter colours or pictures of filters, reports .

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/content/im_prsa/35/9/EJC40165
2009-09-01
2017-07-20

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