n Packaging Review South Africa - Recession boosts private label : labelling & narrow web

Volume 36, Issue 1
  • ISSN : 1014-8280



According to a new report from leading beverage research agency, Canadean, the global economic downturn is providing perfect conditions for private label products to flourish. Private label products in the total soft drinks sector now account for over one in every ten litres traded in the global marketplace. If the on-premise sector is discounted - where private label use is marginal - then private label's share of the market rises yet further. The rise of private label is proving to be a considerable threat to branded soft drinks.

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