n Packaging Review South Africa - An exploration of new, bite-sized trends : consumer trends
|Article Title||An exploration of new, bite-sized trends : consumer trends|
|© Publisher:||New Media Publishing|
|Journal||Packaging Review South Africa|
|Publication Date||Jun 2010|
|Pages||28 - 29|
|Keyword(s)||Coley Porter Bell|
Coley Porter Bell (CPB), a strategic brand design agency that has produced defining and award-winning work for the likes of Kotex, Unilever, BP, SABMiller, Woolworths and Cape Town Tourism, recently held its annual V!sualFutures project. This identifies the major design trend expected to have the greatest impact in the months to come. This year, 'bite-size' has been chosen as the leading trend. It refers not only to food, but also to our increasing desire to 'snack' on products, information, entertainment and living. With a less-is-more approach, V!sualFutures explores how this snack culture is manifesting itself in the world of design and communication and how brands are responding to it. Mathew Weiss, CPB's planning director, examines the implications.
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