It is said by optimists that no matter how bad the economy, 'people must still eat'. While this is true, during the past year's economic crisis, consumers have made distinct changes to the way they source and prepare the food and meals they consume. This has impacted hugely on the food and beverage packaging sector. In line with these changes, the latest packaging innovations and trends will be showcased at Africa's Big Seven (AB7), the continent's largest dedicated food and beverage expo. AB7 takes place at Gallagher Convention Centre in Midrand near Johannesburg, South Africa, from July 25-27, 2010.