n Packaging Review South Africa - Premium packaging for Woolworths' new product line : labelling and narrow web

Volume 36, Issue 7
  • ISSN : 1014-8280



Rotolabel has produced the labels for Woolworths' new product line, Cooks' Essentials. The range includes cooking oils, dessert sauces, syrups and glazes. The Cooks' Essentials product range is aimed at experienced cooks and cooking enthusiasts and a high-end look and feel with regards to the packaging design and finished quality of the product was needed to attract this semi-professional market.

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