n Packaging Review South Africa - Darwinism in publishing and Infixion Media's evolution in response to changing market forces : publisher's message




Worldwide, the publishing industry has seen a dramatic shift when it comes to the needs and expectations of both readers and advertisers. It is estimated that more than 57% of media is now consumed entirely online, with the internet having overtaken print as the medium of choice in developed countries. This is arguably equivalent to the evolution of man to walking upright and, without doubt, more rapid.


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