n South African Food Review - 'Nature' versus food additives - is the focus on consumers? : consumer science




Consumers in developing countries (such as South Africa) are more concerned about food additives than consumers in developed countries according to research conducted in 2005 by AC Nielson. Further research conducted in 2007 by Dr. Emsie Dicks (Senior Lecturer, Vaal University of Technology), found that consumers defined food additives as unnatural chemical substances that are added to food and that hold some benefits and/or risks to the consumer.


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