1887

n South African Food Review - Entrepreneurial insights : don't discount, sell smart! : trends

Volume 38, Issue 10
  • ISSN : 0379-6000
USD

 

Abstract

When times are tough, the not-so-tough get discounting. The temptation to give away what you can't sell is strong, but it's a guaranteed hiding to nowhere. Sure, you're getting turnover, but profits are small (or non-existent), there's no customer loyalty, and when times improve you're going to have a hard time convincing those customers to stay with you and pay more.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/im_safr/38/10/EJC40772
2011-10-01
2017-12-16

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error