n South African Food Review - Entrepreneurial insights : don't discount, sell smart! : trends

Volume 38, Issue 10
  • ISSN : 0379-6000



When times are tough, the not-so-tough get discounting. The temptation to give away what you can't sell is strong, but it's a guaranteed hiding to nowhere. Sure, you're getting turnover, but profits are small (or non-existent), there's no customer loyalty, and when times improve you're going to have a hard time convincing those customers to stay with you and pay more.

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