n South African Food Review - Consumers willing to spend more on 'tooth-friendly' chocolate : trends
|Article Title||Consumers willing to spend more on 'tooth-friendly' chocolate : trends|
|© Publisher:||New Media Publishing|
|Journal||South African Food Review|
|Publication Date||Oct 2011|
Research conducted by Beneo confirms consumers are hankering after a healthier alternative to sugar-coated chocolate sweets and are willing to pay 10 per cent more for healthier alternatives. The consumer survey looked into the acceptance of and interest in less cariogenic coated chocolate sweets by measuring price sensitivity.
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