n South African Food Review - South Africa's in high spirits : South African Beverage Review




Spring has sprung in the South African spirits market. Windows are being flung open, images revamped, and new markets introduced to novel ways of enjoying spirits. A Euromonitor report, , says that contrary to expectations that the 2010 FIFA World Cup would increase sales of alcoholic drinks across all sectors, beer was the only market to see any significant growth as a result of the event.


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