n South African Food Review - Beverage review : South African Beverage Review : July 2011, Volume 1, Number 4

Volume 38, Issue 8
  • ISSN : 0379-6000



The soft drinks market is a pretty accurate barometer of consumer confidence. When times are good and confidence is high, people want to be seen drinking the coolest products linked to the current trends in South Africa of health, naturalness and convenience. When times are bad, value and volume become the most important factors and innovation can suffer.

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