n South African Food Review - Exclusive interview with Lauren Siebrits, the CEO of IFFCO : snacks & confectionery
|Article Title||Exclusive interview with Lauren Siebrits, the CEO of IFFCO : snacks & confectionery|
|© Publisher:||New Media Publishing|
|Journal||South African Food Review|
|Publication Date||Sep 2011|
IFFCO is a United Arab Emirates-based international group that markets and manufactures a range of mass-market foods, including fast-moving consumer goods (FMCG) such as sweets and confectionery. IFFCO identified an opportunity in the South African FMCG market for good quality consumer goods at affordable prices and decided to launch here as a comprehensive, fully-fledged business last year October. With a broad background in food manufacturing, Lauren Siebrits was appointed CEO.
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