n South African Food Review - BMi introduces tool to tap into trends

Volume 39, Issue 3
  • ISSN : 0379-6000



'The SSPM is fast, collaborating and calculating figures to allow more time for 'insighting' them,' explains Ross Jennings, SPSM developer and consultant at BMi Research. 'In minutes, rather than days or weeks, you're able to size a consumer segment within a category or brand and project that size to assess whether it's worth exploiting that segment and how much to invest in it.'

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